As you may know from reading my Twitter and Facebook posts last week, I did an interview with a personable fellow named Michael Bay (no, not that Michael Bay) over at The Content Marketing Institute about how we used the principles of Content Marketing at Airborne Bicycles to get a leg up on our much [...]
After years of making a living in this industry by breaking other people’s rules, I think it’s only fair that I break one of my own for once. The rule is a simple one: I don’t write about myself. This has less to do with any innate need for privacy than with the fact that I’m [...]
By now you may have heard about the new (well, year-old, if you count back from the initial PR blast) line of Commuter brand cycling duds from Levi’s. Even if you haven’t, they’ve already been talked about by other folks in the blogosphere with far better credentials than mine for doing product reviews of cycling [...]
One of the current crop of hot-off-the-presses buzzwords just starting to make its way into the collective ears of us two-wheeled folks is Content Marketing. The other, for the record, is Gamification, but we’ll leave that one for another time. Content Marketing is one of those things that can be as complicated as you want [...]
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