Just last week I talked about the Elephant In The Room Problem and how much I hoped folks would be willing to talk about it when I got to the Bicycle Leadership Conference later that week. So imagine my surprise when I got to Monterey and discovered that far from being ignored, it was a primary [...]
What can industry meetings like the the BLC accomplish? In addition to bringing together leaders from different companies to talk about common problems, they can act as industry-wide catalysts for change. Here’s one example of the power of getting bike industry suppliers together in one place. Back in 2010, IMBA had just lost over 1,000 [...]
The Bicycle Leadership Conference—BLC to insiders—has always been a place to exchange new ideas. But even so, League of American Bicyclists President Andy Clarke dropped a minor bombshell on BLC attendees Wednesday morning. At a time when the federal government is withdrawing withdrawal of financial support for cycling facilities, Clarke told a rapt audience, he’s [...]
Thanks to Jeff Koenig of Big Poppi Bicycle Co. in Manhattan, Kansas for this post (and critique) in response to my blog last week about bike ads. I’m sorry if I wasn’t sufficiently clear, but my purpose really wasn’t to advocate for the status quote of advertising exclusively to elite riders and key influencers, merely to explain a little [...]
One of the most common complaints I hear from bike shop owners goes something along the lines of “Why do you guys even bother advertsing in those magazines (or on those websites)? 99% of my customers don’t read them. And even if they did, 99% of them don’t buy the kinds of bikes you advertise there.” And [...]
Follow Us!