My friend and colleague Ray Keener makes a good point in this BR&IN blog post from las week when he asks the question, “ Are flat bike sales for the past 35 years a good thing or a bad thing?” Among other things, Keener points out that retailers are experiencing higher equipment and service-category sales, (slightly) [...]
Traditionally one of the reasons bike companies give for not advertising to non-enthusiast markets is that they’re just not cost-effective to reach. And while that may be true when advertising is limited to magazine pages and website banners in enthusiast publications, brands willing to market outside the box should have no problem reaching fresh–and potentially [...]
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