Archive | August, 2012

We Don’t Need Model Years (Part Two)

By on August 21, 2012 in Bike Biz History, bike marketing 101
Share

To read Part One, click here. That Was Then, This Is Now. Fortunately, those 240-day lead times from back in the early 2000s are a thing of the past. As discussed previously, it’s more like half that nowadays. Marketing communications can be developed and deployed at internet speed. Plus components haven’t changed every year anymore [...]

Read full story • Comments { 1 }

We Don’t Need Model Years (Part One)

By on August 14, 2012 in Bike Biz History, bike marketing 101
Share

This two-part entry is actually the second half of  my previous post about why there weren’t nearly enough bikes in model year 2012 and why we don’t seem to be able to do anything about the chronic under- or over-supply of product in our parochial little industry. One of the big reasons we don’t just [...]

Read full story • Comments { 0 }