Here’s an interesting question, especially coming so close to that national monument to the benefits of ruthless colonialism known as Columbus Day. It goes something like this: The nascent Chinese recession notwithstanding, the cost of manufacturing bicycles in China will only continue to rise over time. So where will America’s next generation of affordable bikes [...]
Ask any retailer. We were blessed with great spring weather in North America this year, and now there aren’t nearly enough bikes in the channel to meet demand. Dealers blame suppliers for not building the right number. Suppliers blame retailers for not ordering the right number. But guess what? This is a seasonal business. The [...]
Conventional wisdom is, the Big Three bike brands—Trek, Giant, and Specialized—control the lion’s share of the US bike market. Actual numbers in this business are almost impossible to come by, but you’d be hard put to find an industry insider who’d disagree with that statement. And in terms of total unit sales, that wisdom is [...]
I finally got my hands on the National Sporting Goods Administration’s (NSGA) 2010 report on the US Bicycle Market. In addition to being some of the most exciting news we’ve seen in 20 years (more about that in a minute), it’s also by far the easiest to interpret…mostly because instead of digesting the whole report, [...]
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