When clients come to us, they’re often already thinking in terms of deliverables (that’s marketing-peak for any kind of finished product we provide). They need a website, for instance. Or some ads or a direct mail campaign or a series of White Papers. And there’s nothing wrong with that.
But often it’s the back-end work that delivers the best results. And that requires back-end tools. Which is why we offer three sets of services, each with its own set of deliverables, from strategy to concept to themarket-facing tools your customers or prospects see.
Strategic. To get where you want to go, need to know where you’re going and how you’re going to get there. Not to mention where you are right now. The tools you need for this part of the journey range from goal-setting to the overall strategy and specific tactics you’ll need to ensure a successful journey. Click here for more information about our stratetgic deliverables.
Developmental. These are the internal-facing tools that help you learn more about what the competitive landscape looks like and how your product or brand can effectively fit into it. Develop these tools, and you’ll be ready to go and prepared for the challenges that lie along the way. Click here to learn more about our developmental deliverables.
Go-To-Market. Once you’ve done your homework, you can proceed with confidence. That’s where Go-To-Market deliverables come in. These are the tools your customers and prospects actually see, the ones that tell them why owning your product or service will help them meet their own goals and objectives. Click here for our list of go-to-market deliverables.